{"id":728,"date":"2025-03-10T12:08:13","date_gmt":"2025-03-10T12:08:13","guid":{"rendered":"https:\/\/itxitpro.ca\/blog\/?p=728"},"modified":"2025-06-11T12:22:57","modified_gmt":"2025-06-11T12:22:57","slug":"serp-volatility","status":"publish","type":"post","link":"https:\/\/itxitpro.ca\/blog\/serp-volatility","title":{"rendered":"SERP Volatility: What It Is and How to Handle It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you can hold the number one position on a search engine results page (SERP), it is a certain feeling of grand achievement for your site visibility and your company. It may, however, be much harder than anticipated to stay that way due to something called SERP volatility. Having an understanding of what SERP volatility is, why it happens, and how to cope with it can be very far-reaching as far as your website&#8217;s performance and your online marketing efforts are concerned.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you can hold the number one position on a search engine results page (SERP), it is a certain feeling of grand achievement for your site visibility and your company. It may, however, be much harder than anticipated to stay that way due to something called SERP volatility. Having an understanding of what SERP volatility &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/itxitpro.ca\/blog\/serp-volatility\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;SERP Volatility: What It Is and How to Handle It&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3,83,82],"class_list":["post-728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-services","tag-serp-volatility","tag-what-is-serp-volatility"],"_links":{"self":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/comments?post=728"}],"version-history":[{"count":13,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/728\/revisions"}],"predecessor-version":[{"id":954,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/728\/revisions\/954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/media?parent=728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/categories?post=728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/tags?post=728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}