{"id":1042,"date":"2026-01-08T04:52:02","date_gmt":"2026-01-08T04:52:02","guid":{"rendered":"https:\/\/itxitpro.ca\/blog\/?p=1042"},"modified":"2026-01-12T05:24:10","modified_gmt":"2026-01-12T05:24:10","slug":"googles-john-mueller-on-seo-vs-geo-practical-advice","status":"publish","type":"post","link":"https:\/\/itxitpro.ca\/blog\/googles-john-mueller-on-seo-vs-geo-practical-advice","title":{"rendered":"Google\u2019s John Mueller on SEO vs GEO: Practical Advice for Modern Digital Marketers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The rise of AI search has sparked a lot of debate in digital marketing circles. Many teams are asking whether traditional SEO still matters or if Generative Engine Optimization, often called GEO, should take priority. This discussion gained momentum after comments from <\/span><b>John Mueller<\/b><span style=\"font-weight: 400;\">, a well known voice from <\/span><b>Google<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of AI search has sparked a lot of debate in digital marketing circles. Many teams are asking whether traditional SEO still matters or if Generative Engine Optimization, often called GEO, should take priority. This discussion gained momentum after comments from John Mueller, a well known voice from Google.<\/p>\n","protected":false},"author":2,"featured_media":1044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/comments?post=1042"}],"version-history":[{"count":2,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1046,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/posts\/1042\/revisions\/1046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/media\/1044"}],"wp:attachment":[{"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/media?parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/categories?post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itxitpro.ca\/blog\/wp-json\/wp\/v2\/tags?post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}